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rimless reading glasses under zipper,koukou:318563069 2017 Titanium Alloy Quality Multifocal lenses Reading Glasses Men Fashion Half Rim Progressive Glasses , Coach Inc. Is Dead. Long Live Tapestry. - The New York Times NYTimes.com no longer supports Internet Explorer 9 or earlier. Please upgrade your browser. LEARN MORE 禄 Sections Home Search Skip to content Skip to navigation View mobile version The New York Times Fashion & Style|Coach Inc. Is Dead. Long Live Tapestry. Search Subscribe Now Log In 0 Settings Close search Site Search Navigation Search NYTimes.com Clear this text input Go https://nyti.ms/2yYGmui Loading... See next articles See previous articles Site Navigation Site Mobile Navigation Advertisement Supported by Fashion & Style Coach Inc. Is Dead. Long Live Tapestry. By VANESSA FRIEDMANOCT. 11, 2017 Continue reading the main story Share This Page Continue reading the main story Photo The plan by Coach Inc. to rename itself Tapestry Inc. follows its acquisitions of Stuart Weitzman and Kate Spade. Credit Alex Wroblewski for The New York Times At Coach Inc., which is famous for its leather goods but has become the holding company of an increasingly ambitious fashion group, the name of the game is now 鈥 Tapestry.On Wednesday, the accessible-luxury group that owns Coach, Stuart Weitzman and Kate Spade announced its intentions to change the name of its parent to Tapestry Inc., the better to express its new shape as a multibrand entity with a variety of unique properties, as opposed to one dominated by a single brand.鈥淚t鈥檚 a wonderful metaphor for what we believe in, which is individual threads of different colors all working together to create a picture,鈥 said Victor Luis, the chief executive, waxing a little poetic.Such semantic change has become something of a corporate trend. The Coach Inc. rebranding follows Google鈥檚 decision to restructure and name its holding company Alphabet in 2015 and Tribune Publishing Company鈥檚 reinvention as Tronc last year. Next up will reportedly be the Weinstein Company, as it attempts to distance itself from its disgraced co-founder, Harvey Weinstein. Advertisement Continue reading the main story But in Coach鈥檚 case, the change also reflects what has become an escalating race to create the first American Fashion Group 鈥 or, as Mr. Luis styles it, 鈥渢he first New York Fashion Group.鈥 Continue reading the main story Advertisement Continue reading the main story The name change, after all, follows Coach鈥檚 2015 acquisition of the Stuart Weitzman shoe label for up to 4 million and its purchase of Kate Spade for .4 billion in May. And in July, Coach鈥檚 rival Michael Kors acquired Jimmy Choo (a brand that Coach was reportedly also considering acquiring) for .2 billion. John Idol, the Kors chief executive, told The New York Times that it was 鈥渢he beginning of a strategy that we have for building a luxury group that really is focused on international fashion brands.鈥 Photo Tapestry sends a message that 鈥渢his is a home that is not limited to any category, channel or geography,鈥 said Victor Luis, the chief executive. By rebranding Coach Inc., Mr. Luis is hoping to send a signal to potential targets in the billion global premium fashion market that 鈥渢his is a home that is not limited to any category, channel or geography.鈥漌hile Mr. Luis declined to say how many more threads he anticipated adding to his particular tapestry, he did note that one of the requirements for the new name was that it demonstrate inclusivity.鈥淲e embrace our differences, whether they be race, gender, sexual orientation or belief systems,鈥 he said. Mr. Luis added that while Tapestry was currently composed of brands based in the United States, he was open to acquisitions in Europe and Asia.To that end, the name was also intended to clarify the differences between not only Tapestry and Kors but also Tapestry and potential European competitors like LVMH Mo毛t Hennessy Louis Vuitton (the owner of brands like Vuitton, Dior, Givenchy and Fendi, and the world鈥檚 largest luxury group by sales), Kering (Balenciaga, Yves Saint Laurent and Gucci, among others) and Richemont (Chlo茅, Ala茂a, Cartier and Van Cleef & Arpels).鈥淚鈥檓 not here because I鈥檓 anyone鈥檚 son,鈥 Mr. Luis said by way of example 鈥 an apparent veiled swipe at Fran莽ois-Henri Pinault, the chief executive of Kering, whose father, Fran莽ois Pinault, founded that group.Then he said, 鈥淲e are not a group that believes there is a single country where products have to be designed or manufactured,鈥 a reference to the insistence by European groups on the importance of origin 鈥 that there is equity in 鈥渕ade in France鈥 or 鈥渕ade in Italy.鈥 Finally, Mr. Luis said Tapestry would include the results of each of its brands in its annual reports, as opposed to lumping them together into a single entity, as LVMH and Kering do with some of their brands. Advertisement Continue reading the main story Still, Tapestry is following in Kering鈥檚 steps in at least one way: In 2013, the French group, too, changed its name (it had been PPR), to reflect its transformation from retail and luxury to a luxury and sports lifestyle group. Photo Mr. Luis said he was open to acquisitions in Europe and Asia. Credit Mark Lennihan/Associated Press That choice involved an invented word (pronounced like 鈥渃aring鈥) that refers to the word for 鈥渉ome鈥 in Brittany, France, where Mr. Pinault鈥檚 family is from. It was in line with other notable rebrandings like Andersen Consulting鈥檚 switch to Accenture (a shortening of 鈥渁ccent on the future鈥) and Kraft鈥檚 move to Mondelez (a combination of 鈥渕onde鈥 and 鈥渄eliz鈥).Mr. Luis said it was important for Coach to find a name that, unlike those moves, 鈥渨asn鈥檛 too corporate-y or made up, that was easy for everyone to understand.鈥漈he search took two to three months and was conducted by the Carbone Smolan Agency. A list of thousands of names was winnowed to 鈥渢ens,鈥 which were then tested for legality and cultural associations in the brands鈥 key global markets. Newsletter Sign Up Continue reading the main story Please verify you're not a robot by clicking the box. Invalid email address. Please re-enter. You must select a newsletter to subscribe to. Sign Up You agree to receive occasional updates and special offers for The New York Times's products and services. Thank you for subscribing. An error has occurred. Please try again later. You are already subscribed to this email. View all New York Times newsletters. See Sample Manage Email Preferences Not you? Privacy Policy Opt out or contact us anytime 鈥淲e were surprised Tapestry was still available,鈥 Mr. Luis said. The one catch: a concern that tapestries could be seen as old-fashioned, and possibly even elitist, associated as they are with European history and palaces. Ultimately, though, the word鈥檚 suggestions of craft and handwork outweighed the negatives.Of course, there is at least one other reference associated with 鈥淭apestry.鈥濃淔or anyone who is aware of the album, Carole King does come up,鈥 Mr. Luis acknowledged, referring to the 1971 record. (He admitted that he had it at home.) 鈥淏ut we discovered most millennials had not heard of it.鈥滲esides, it is not turning 鈥淭apestry鈥 into its theme music. 鈥淲e will not be playing it in the office,鈥 he said.The name change officially goes into effect Oct. 31. Tapestry will trade on the New York Stock Exchange under the symbol TPR, as opposed to the former COH. Continue following our fashion and lifestyle coverage on Facebook (Styles and Modern Love), Twitter (Styles, Fashion and Weddings) and Instagram. A version of this article appears in print on October 12, 2017, on Page B9 of the New York edition with the headline: Coach Is Rebranding Itself To Reflect Its New Ambitions. Order Reprints| Today's Paper|Subscribe Continue reading the main story We鈥檙e interested in your feedback on this page. Tell us what you think. Related Coverage DEALBOOK Coach Expands Luxury Fashion Brand Buying Shoemaker Stuart Weitzman JAN. 6, 2015 Coach鈥檚 .4 Billion Kate Spade Deal Aims at Weak Middle of Fashion Market MAY 8, 2017 Michael Kors to Buy Jimmy Choo in .2 Billion Deal JULY 25, 2017 Related Coverage DEALBOOK Coach Expands Luxury Fashion Brand Buying Shoemaker Stuart Weitzman JAN. 6, 2015 Coach鈥檚 .4 Billion Kate Spade Deal Aims at Weak Middle of Fashion Market MAY 8, 2017 Michael Kors to Buy Jimmy Choo in .2 Billion Deal JULY 25, 2017 What's Next Loading... Go to Home Page 禄 Site Index The New York Times Site Index Navigation News World U.S. Politics N.Y. 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